Oh my gosh. Has it really been since August? Shame on my less than frequent blogging. I apologize to you and my design business.
Over the past several months, I’ve noticed a certain trend in logo design. I like it. Many brands have begun with a retro and hip badge or crest-like form. I personally give this style my “seal of approval.” (Sheesh. I know. Corny)
I think that the badge represents authenticity and accreditation, which are both great ways to represent a business through branding.
Here are some boards on Pinterest that feature many logos of this style:
pinterest.com/thinkmule/logos/
pinterest.com/spdorris/badge-logos/
I have a client that’s on board with that look. I was excited to research and create by illustrating a textured mountain scene. This logo was all done in Adobe Illustrator. I started by drawing the mountain scene within and then created the circular design to encompass it. When we were satisfied with the form and type, I created a wood brush texture to polish it off. Take a look at the logo and business card design: